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premiere: watch Beverly’s magical “Victoria” video


Psyched to premiere the glowing, dream-like Jacob Graham-directed visuals for Beverly‘s achingly beautiful new single “Victoria“, which was co-written by Kip Berman of The Pains of Being Pure at Heart. Beverly’s Drew Citron tells us over email:

The video was inspired by our friend Jacob Graham’s short movies that he creates with his brother. I watched one and immediately called him up and asked if he wanted to direct a music video. Jacob is the synth player and a songwriter in The Drums. He is the kind of person who puts real tea lights on his christmas tree, and uses electrical tape to make an Ikea cupboard look like 16th century stained glass. All the visual effects for the “Victoria” video were done by hand. A music video doesn’t have to have a narrative structure or gimmick – it can just be shapes, colors and moods. We had a lot of fun making this with him in his bedroom, he’s a magician.

Watch it in fullscreen below:

Beverly’s sophomore LP The Blue Swell is out May 6th on Kanine Records. The band has a show tomorrow night in Brooklyn at Baby’s All Right, and will head out on tour next month. Check all the dates below (including TX stops at SXSW + Spillover):

Feb 05 Brooklyn, NY – Baby’s All Right
Mar 09 Harrisburg, PA – Milworks *
Mar 10 Raleigh, NC – Kings *
Mar 11 Atlanta, GA – The Masquerade *
Mar 12 Savannah Stopover Festival
Mar 13 Tallahassee, FL – Shark Tank *
Mar 19 Dallax, TX – Spillover Fest
Mar 22 Columbia, MO – Rose Music Hall *
Mar 23 Omaha, NE – Milk Run *
Mar 24 Chicago, IL – Beat Kitchen *
Mar 25 Cincinnati, OH – MOTR Pub *
May 10 Amsterdam, NE – De School
May 13 Paris, FR – La Mecanique Ondulatoire
May 14 Brussels, BE – Les Nuits Bontanique
May 16 Manchester, UK – Soup Kitchen
May 17 Bristol, UK – The Louisiana
May 18 London, UK – The Victoria Dalston



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