premiere: Grand Pax shares the beautiful video for her new single “PWR”
UK artist Grand Pax debuts the luminous title track from her new PWR EP, coming this summer on Blue Flowers. “'PWR' is like a dream sequence for me,” Grand Pax tells us, adding, "Its subject matter could easily be melancholy however for some reason it came out in colour, hopeful and sweet. When I hear it, I think of a time when I felt free enough to pursue the things I wanted in the moment.” That intense, wide-eyed emotion and the magical, aching anticipation of being young and free are palpable and elegantly captured in the sweetly poignant video, directed by Netti Hurley. Hurley, who Pax calls a "visionary", talks about her concept for the vid:
“I was inspired by my teenage years growing up in a small town in Kent - mostly bored, getting fucked up with friends, finding ways to kill the long summers. The intensity of our friendships then – flirtatious, playful and loving - but underneath all the hedonism, each getting to know our own sexuality. When Grand Pax told me about the track being about understanding your feelings for a friend go beyond friendship, I wanted to show the challenges this might pose against the blurred lines of friendship and what friendship as a word even means at this age. Everything was improvised. We put the budget on film stock, rum and a caravan for a couple of nights and basically just went and lived it.”
Grand Pax's PWR EP is out June 26th.