Your boy Sam McCarthy aka Boyboy returns with his latest irresistble and effervescent self-released gem. "U" is a bright, tender electro-pop come-on with a swelling, dizzyingly infectious melody, and a simple but anthemic hook that is ultimately curbed by that undeniable tinge of longing and sneaking self-doubt. It's yet another glowing entry in Boyboy's catalog of supernaturally catchy and eminently relatable jams, and we feel like this one might be his best yet. Listen below: