Introducing Driftless Recordings, the new label from Joel Ford (Airbird, Ford & Lopatin). The label says:

"Driftless Recordings is a record label by Joel Ford and Patrick McDermott. The roster is diverse: from Megafortress' intimate chamber pop to the monolithic slabs of beautiful noise of McDermott's North Americans project to Bruce Smear's fractured beat-work, it's less about tracing sonic similarities, and more about taking each project as a patchwork view of everyday life, through each artist's idiosyncratic, often psychedelic vision. Driftless is not a pop label or an experimental label, but a label that unites a diverse cross-section of artists who are using music and field recordings and a general obsession with sound as a way of understanding the weird world they inhabit."

Check a promising preview of some of the future Driftless releases below, including short glimpses at two gorgeous songs from Ejecta, the new project from Ford and Leanne Macomber of Neon Indian/Fight Bite.

0:00 - EJECTA - MISTRESS
0:28 - JEFF GITELMAN - LET GO
0:56 - NORTH AMERICANS - TORCH
1:44 - MEGAFORTRESS - BACK PAIN
2:07 - EJECTA - ELEANOR LYE
2:40 - BRUCE SMEAR - RODEO
3:19 - MEGAFORTRESS - SHY GIRLS