We've already mentioned how psyched we are about our own unreal official SXSW showcase this year, going down Thursday night at the Hype Hotel presented by Feed the Beat (aka the Fair Market building on East 5th), and brought to you by Mazda, official automobile sponsor of #HypeON.

The blogger-curated Hype Hotel lineup -- which you can preview here -- is seriously stacked pretty much every day this year, and features the likes of Autre Ne Veut, Earl Sweatshirt, Viet Cong, SOPHIE, A. G. Cook, iLoveMakonnen, Leon Bridges, Rae Sremmurd, Ryan Hemsworth, Alvvays + a ton more.

We've received multiple inquiries about how to get in without a badge or wristband, so here's the deal (via Brooklyn Vegan):

"RSVP for Hype Hotel DAY wristbands, which allow free entry during the day (12pm-6pm) March 18-21. A limited number of Hype Hotel DAY wristband holders may be admitted to NIGHT shows. There will be a line available to those who would like to wait.

There's also a way to skip the line:

They're calling it the "Fast Pass", which will grant general attendees of the Hype Hotel the ability to skip the general admissions line by tweeting certain hashtags. Five of these passes will be given away at both sessions each day (10/day). Every time someone tweets using the #HypeON and #MazdaSXSW hashtags during SXSW, they will be automatically entered to win a Fast Pass to skip the line at the Hype Hotel thanks to Mazda."

Go here to RSVP, and check out our spotify playlist featuring our own personal highlights from the lineup below:

loading...
loading...