video premiere: Princess Chelsea – No Church on Sunday

New Zealand's Princess Chelsea channels some heavy retrofuturistic vibes in the wonderfully surreal, Simon Ward-directed, "nerdy acid trip" of a video for her dreamily poignant new single, "No Church on Sunday". Princess Chelsea says of the vid:

"Simon Ward has a unique style of filmaking which often involves a mixture of modern CGI filtered through 70s tube camera effects. He's definitely influenced by a lot of shit I have never heard of like stuff like Sapphire & Steel and some buzzy parts of Excalibur. The overall effect is some kind of nerdy acid trip which works well with my music in my opinion.

You can definitely see this on display in the No Church on Sunday video as well as a nod to Shakespeares Sister in the wardrobe department.

Theres also a slight undercurrent of humour in all of his stuff which I like. It seems like people are quite serious these days."

Princess Chelsea's No Church on Sunday single is out now on Lil' Chief / Mermaid Avenue (home to Tei Shi, Deers, Crater, et al.) in the States.