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photos: the Gorilla vs. Bear x Hype Machine SXSW showcase (feat. Charli XCX + more)

photo: Jesse DeFlorio
photo: Jesse DeFlorio

Our official Gorilla vs. Bear 2016 SXSW showcase at Mazda + Hype Machine's Hype Hotel offered a glimpse into the future of pop music on a beautiful Thursday night in east Austin, from Negative Gemini's frenetic, club-ready experimental electronic pop that began the evening (I heard at least a few people compare her vibe to an early Grimes set circa 2011) to headliner Charli XCX's first-ever, next-level collaborative set with SOPHIE, which Charli proclaimed "maybe my most favourite set I have EVER played"...

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video: watch Kero Kero Bonito perform “Sick Beat” + “Picture This” at our SXSW party

KKB

One of the most fun and engaging acts we saw all week in Austin at SXSW this year, London's Kero Kero Bonito performs "Sick Beat" + "Picture This" at our Hype Hotel showcase last month. Camera phones in the air, #LetsGo:

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