hype hotel

Our official Gorilla vs. Bear 2016 SXSW showcase at Mazda + Hype Machine's Hype Hotel offered a glimpse into the future of pop music on a beautiful Thursday night in east Austin, from Negative Gemini's frenetic, club-ready experimental electronic pop that began the evening (I heard at least a few people compare her vibe to an early Grimes set circa 2011) to headliner Charli XCX's first-ever, next-

We're beyond psyched to present the official Gorilla vs. Bear x Mazda + Hype Machine's Hype Hotel SXSW 2016 showcase, starring:

One of the most fun and engaging acts we saw all week in Austin at SXSW this year, London's Kero Kero Bonito performs "Sick Beat" + "Picture This" at our Hype Hotel showcase last month. Camera phones in the air, #LetsGo:

We've already mentioned how psyched we are about our own unreal official SXSW showcase this year, going down Thursday night at the Hype Hotel presented by Feed the Beat (aka the Fair Market building on East 5th), and brought to you by Mazda, official automobile sponsor of #HypeON...

We're teaming up with our friends from Hype Machine again this year for an official GvsB x SXSW 2015 showcase, at the Hype Hotel presented by Feed The Beat on Thursday, March 19, at the Fair Market building in East Austin. Probably the best SX lineup we've been a part of since the Klub Krucial days; featuring live performances from: AUTRE NE VEUT / 1 AM LEON BRIDGES / 12 AM YUMI ZOUMA / 11 P

We're are beyond psyched to announce that we've teamed up again with our friends at Yours Truly & Hype Machine for an official SXSW 2014 showcase on Thursday, March 13, from 8 PM - 2 AM at the Hype Hotel. Starring: 8 PM Ejecta 9 PM Pure Bathing Culture 10 PM Tinashe 11 PM Sophie 12 AM BANKS 1 AM London Grammar DJ SETS by Saint Pepsi + Jensen Sportag Thanks to our sponsors Taco Bell, Titos &am

Blue Hawaii at SXSW 2013, as beautifully captured by Baeble Music. Watch the full set here; love the intense slow build, and things really start bumping at around 18 minutes. Unbelievably psyched to see these guys next week at GvsB III.

This happens today starting at noon at the Hype Hotel in the Whitley on 3rd + San Jacinto in beautiful downtown Austin. Starring Disclosure, Charli XCX, Antwon, Fear of Men, Empress Of, Ryan Hemsworth, John Talabot, Jerome LOL + more. Unfortunately, Shlohmo was forced to cancel at the last minute due to illness, but we found a replacement: Dallas' own the Polyphonic Spree:

We're teaming up with our friends Yours Truly again this year to kick off SXSW '13 on Wednesday, March 13, at the Hype Hotel. Free / no badge required, just RSVP HERE. Starring: DISCLOSURE (london) SHLOHMO (los angeles) CHARLI XCX (london) ANTWON (san jose) FEAR OF MEN (brighton) EMPRESS OF (brooklyn) DJ sets from: RYAN HEMSWORTH (halifax) JOHN TALABOT (barcelona) JEROME LOL (los angeles)