[directed by FKA twigs]

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All photos by Faith Silva @ Baby’s All Right + Elvis Guesthouse in NYC // shot on the Impossible Project film.








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We’ve already mentioned how psyched we are about our own unreal official SXSW showcase this year, going down Thursday night at the Hype Hotel presented by Feed the Beat (aka the Fair Market building on East 5th), and brought to you by Mazda, official automobile sponsor of #HypeON.

The blogger-curated Hype Hotel lineup — which you can preview here — is seriously stacked pretty much every day this year, and features the likes of Autre Ne Veut, Earl Sweatshirt, Viet Cong, SOPHIE, A. G. Cook, iLoveMakonnen, Leon Bridges, Rae Sremmurd, Ryan Hemsworth, Alvvays + a ton more.

We’ve received multiple inquiries about how to get in without a badge or wristband, so here’s the deal (via Brooklyn Vegan):

RSVP for Hype Hotel DAY wristbands, which allow free entry during the day (12pm-6pm) March 18-21. A limited number of Hype Hotel DAY wristband holders may be admitted to NIGHT shows. There will be a line available to those who would like to wait.

There’s also a way to skip the line:

They’re calling it the “Fast Pass”, which will grant general attendees of the Hype Hotel the ability to skip the general admissions line by tweeting certain hashtags. Five of these passes will be given away at both sessions each day (10/day). Every time someone tweets using the #HypeON and #MazdaSXSW hashtags during SXSW, they will be automatically entered to win a Fast Pass to skip the line at the Hype Hotel thanks to Mazda.”

Go here to RSVP, and check out our spotify playlist featuring our own personal highlights from the lineup below:

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Listen to Tinashe‘s Ryan Hemsworth-produced “Wrong” below + download the whole tape here.

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Madrid’s Hinds (fka Deers) finally made it to NYC this weekend for their first-ever US show. All shots by Faith Silva at Elvis Guesthouse on Impossible Project instant film.

[catch Hinds this Thursday night in Austin at SXSW]

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Just a friendly reminder that this show is tonight, and it’s going to be amazing. Starring:

TOPS (montreal)

PURO INSTINCT (los angeles)


Only $3 with RSVP, which you can still do right HERE.

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“We are seven kids. We are friends. We are from Madrid. We always carry a knife in our pockets and we are a gang.”

Madrid’s Hinds (formerly known as DEERS) share their perfectly ramshackle, very true-to-the-original rendition of Thee Headcoats classic “Davey Crockett (Gabba Hey!)” that the group has been closing out their notoriously raucous and apparently insanely fun live sets with lately:

Recorded and produced with Árni Árnason of The Vaccines, and taken from the group’s forthcoming Record Store Day exclusive split 7″ single with their BFFs and Madrid homies, the Parrots. The limited Hinds ♥ Parrots split is out in April on Lucky Number in the UK/Europe + via Burger Records in the US. Come help us welcome Hinds to TX at our SXSW showcase next Thursday night in Austin.

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