Vulgar fashion uncovers what heterosexual men think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).

Mmmmmagic ice cream. Maerc eci cigammmmM

and stokes the flames of public panic and profit on paranoia over global contagions, extreme weather events, and food contamination scares, while mining our digital footprints to target us with ads and offers that appeal to our psychological profiles.”

It’s been a minute since we heard a new band from these parts worth getting excited about, but Denton’s Vulgar Fashion and their forthcoming self-titled 5-song debut certainly fit that bill. The duo’s dramatic, damaged synth-pop — the beautiful “Krystal Tearz,” in particular — has been likened to both Crystal Castles + the Italians Do It Better roster, and this pulsing new track is a dark, subversive (see their mission statement above) song about golden showers on the moon that I can only assume sounds even more cathartic and fucked up on a sweaty dancefloor. Both tracks appear on VF’s excellent self-titled 10″, due March 19 on Handmade Birds Records. Catch the band next month, along with the Soft Moon, How I Quit Crack, and others at 35 Denton.

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